The choice of career is based on a student’s aptitude and interest areas rather than on the subjects a student has taken. If one wishes to pursue a career in marketing and management, the best study route would be to take up some study of commerce or business related subjects, so as to lay some groundwork.
As career in marketing requires excellent communication and persuasive abilities, imagination and initiatives as well as good mathematical abilities. The main function of the marketing department is to identify customer’s needs and relate it to company’s ability to produce the products. it also includes devising strategies to enhance product sales.
If one believes that one can make a good career in marketing, the start can be with a bachelor’s degree in commerce, a B.Com or BBA. B.Com provides the knowledge and give a firm foundation for the variety of careers in the fields of business and finance. BBA or BBM (Bachelor of Business Management) or BBS (Bachelor of Business Studies) as it is also called a professional application oriented course which trains a student in systematic and efficient management practices and exposes students to all aspects of business management including finance, production, marketing, human resource development, information services and so on. After BBA, the student can take up MBA in marketing if he/she is looking for a corporate career or in new and specialised fields such as digital marketing, marketing communication, social media marketing, retail marketing for which there is increasing scope.
BBA from IIMT University is the best option in Uttar Pradesh. With experienced and competitive faculty, industrial visit, personality development programme, spiritual studies different sports activities and world class state of the art infrastructure make IIMT University the most unique and competitive place to go for this programme. Discipline is the focal point along with the separate hostel for boys and girls. The course curriculum is so designed that it brings out the hidden potential and calibre of the student. Weekly group discussions, open house and cultural activities pave the way for holistic development of the students. Provision for scholarships for meritorious students is also there. The foundation for MBA is so strong that students can crack CAT and MAT exams. The BBA colleges of IIMT University are rated among the best BBA colleges of Uttar Pradesh.
Technology is transforming the way students are learning and introduction of smart classrooms are yielding very good results. Library facility is provided within the campus only. Live projects and training also help students to learn which definitely provide an edge of IIMT University over other universities in Uttar Pradesh.